Great pictures can come without using the flash, too.

Don't use the flash when you're at a sporting event or shooting far-away subjects, like a performer on stage at a concert. Built-in flashes typically provide light only up to 6 feet. When you use the flash for subjects further than 6 feet, you will end up with brightly lit or overexposed objects up close while your true subject will be left in the dark. Turn off the flash and - if you are familiar with using the ISO setting on your camera - choose IS0 400 if possible for best results.